Figs grow best in full sun, but can produce nice fruit in part shade in the deep south. If you have well draining soil that is reasonably fertile and full sun the books will tell you that you can easily grow a fig, assuming you live in the South. The only way to enjoy a fresh fig is to grow your own fig tree.
So most of us have only enjoyed figs that have been dried, especially during the Christmas holidays, and of course in the filling of the ever popular fig newton cookie. Consequently they cannot be harvested, shipped, and sold commercially in a store before rotting. Very few folks have enjoyed the sweet flavor of a juicy fresh fig because figs are very perishable.